Premium Crypto Press Release Distribution-Forum-Culture Informatique

I’ve been seeing the term Premium Crypto Press Release Distribution  come up quite a bit lately, and I’m trying to understand how it actually works in practice

From what I gather, it involves getting a crypto press release published across multiple media outlets, sometimes even hundreds of them, but I’m not sure what really matters here

Is it mainly about visibility and branding, or does it actually help with things like investor interest, traffic, or conversions?

Also, I came across something from Web3 News Wire that offers distribution across 500+ media outlets, which sounds impressive, but I’m not sure how to evaluate if that’s actually effective or just looks good on paper

Would really appreciate if someone with experience could break this down in simple terms
What should one actually look for when considering something like this?